I spent the past weekend in sunny downtown Mildura, in north-western Victoria. I was there playing a couple of gigs with the covers band The Bucket Band, with some good friends from uni. It was a pretty eventful time – one of Mildura’s prized 1800s paddle-steamers sank, with much controversy, and we got to see how our Victorian neighbours commemorate ANZAC Day (hint: it’s much the same as it is in NSW – lots of beer, and lots of coin-toss gambling).
Currently, things are ramping up towards the launch of a crowdfunding campaign to raise funds for the release of Blood, Guts & Firetrucks’ debut EP, ‘The Wrong Way’. In case you haven’t heard of crowdfunding, it’s a (relatively) new way of raising money for specific projects by engaging your fans directly and getting them to pledge donations towards your goal. Each donor receives a reward for their generosity, depending on how much was pledged. Generally, if the goal is not reached, no pledges are fulfilled and the project remains incomplete.
There are several companies running hosting services for crowdfunding campaigns, with Kickstarter, IndieGogo, and Pozible being three of the most talked about, in my experience.
The Blood, Guts & Firetrucks Pozible campaign is not yet live, but you can get a sneak preview of the video I have put together for it here:
Convincing people that they want to throw their hard-earned money at something can be difficult. The approach I took with this video was to initially tell people what the project was, the fact that we are very close to completion, how they can help, and that they will get something in return for their dollars. This information is fleshed out on the Pozible site in detail, but simply saying “We’ve been saving up and raising funds. We’re almost there, but we need your help” is enough information for people to get the idea that while their contribution need not be huge, every dollar is very valuable to us at this point, having spent a lot of our own money, time, and effort towards completing the EP.
The second half of the video, overlayed with one of the actual tracks from the EP, is a montage of footage from the studio, and from live shows. This part serves to convince people that the EP is something that they really want, a product of the four members of the band getting in the studio and putting themselves into something worth having.
The Pozible campaign will launch shortly, hopefully raising the remaining funds we need to get the EP mastered, the artwork produced, and the physical CDs pressed, printed, and shipped.
In the coming months also, The Button Collective will be running a Pozible campaign of our own, raising money to get the first set of albums pressed and shipped to those who pledge. Couple these with the upcoming Ben Wilson and the Job Seekers EP release, and Gracie Hughes’ debut EP just around the corner, and it’s going to be a big summer for official releases that I’ve been involved with.